AFAR goes to great lengths to ensure the Team includes talented individuals from multiple backgrounds who can focus on delivering high quality, innovative products.

DIRECTORS & OFFICERS

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JOE MARTEN
Executive Chairman

Joe is a globally experienced investor and entrepreneur with 30 years experience in investment, property, investment banking, medical devices and technology. Joe has been involved in pre-IPO investment since starting his career and has a strong track record in funding, sourcing and promoting UK and European commercial real estate deals for private equity and real estate funds. Joe began his investment banking in London in 1987 with Henry Cooke Lumsden, one of the UK’s most respected and long-established stockbroking firms. Following its acquisition by Brown Shipley, the UK investment bank in 1992, Joe became the company’s youngest ever partner and director of investment at the age of 27. Joe established Solidus Capital Partners in London in 2009, focusing on industrial real estate and technology. In 2013, Joe moved to Singapore where he founded Advanced First Aid Research, a Singapore-based research and development company specializing in burn and wound care. In 2014, Joe founded iQNECT, a technology company which enables mobile commerce and data mining through image matching. Throughout his career, Joe has lived and worked in Ireland, England, Switzerland and Singapore, where he has developed a deep understanding of the Global business landscape. His international experience has afforded him the opportunity to develop a world-class business network spanning a dozen high-growth sectors. Currently Joe is based in Singapore where he is a member and sponsor of the Irish Chamber of Commerce.

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LIAM MESCALL
CEO

Liam has over 13 years experience across professional services, banking and medical device business development accumulated while working with Ernst & Young and Barclays Investment Bank before joining AFAR. Prior to accepting the role of CEO, Liam held the titles of Director of Business Development and CFO and continues to serve on the Board of Directors, playing a leading role in strategy, product development and financial governance. Liam oversees all growth related strategy across medical and cosmetic brands including licensing, own brand sales, joint ventures, e-commerce, business development and the AFAR digital footprint.

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STEVE CARROLL
Chief Technical Officer

Steve holds MSc from Cambridge University & brings over 25 years’ experience in design, development, manufacturing, quality, distribution & sales of the AFAR team. Steve has twice won the prestigious “ Queen’s Award for Technological Achievement for his work on technological advancement of fractional synthesis. He has commercialized three global best selling designs in high-security military radio and scientific monitoring equipment. Steve has previously held senior engineering positions with GEC, NATO & Marconi Systems.

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ADVISER

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STEPHEN CUUNJIENG

Stephen is currently Chairman of Evercore Asia Limited having previously served as Senior Managing Director and Senior Advisor from 2009. This role has seen him advise numerous billion and multi-million dollar deals across a wide variety of industries and market sectors. From 2004 to 2009 Stephen worked with Macquarie in managing director, senior managing director roles before his appointment as Vice Chairman ASEAN with responsibilities including investment banking country head, structured solutions for Equity Capital Markets and Investment Banking coverage for all of ASEAN. Stephen held senior positions with Merril Lynch, Salomon Brothers and Morgan Grenfell Asia prior to this. He had won 12 deals of the year awards in the last 12 years from The Asset, Finance Asia and other publications.

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